Lori Lovens founded Innovation Savvy, Inc. to help leaders and teams see possibilities and create change. She has a passion for helping others to ignite their creative potential and enhance their creative power in order to deliver consistently creative results.

Lori is a dynamic marketer with proven experience as a change leader, known for challenging conventional thinking, originating new ideas and delivering innovative solutions. Clients working with Lori can expect a high level of energy and enthusiasm for tackling and solving their innovation and leadership challenges.

As Marketing Director, Gatorade Package & Product Innovation, Lori’s vision created opportunities for breakthrough new offerings as well as enhancements to every item in the brand lineup. Due to her thought leadership, she led a rapidly growing team that was responsible for the conceptualization and commercialization of new products which have generated hundreds of millions of dollars of revenue annually for Gatorade.

Lori earned her MBA from The University of Michigan in 1991. As Manger, Gatorade Package Innovation, she was granted a design patent for a new bottle she helped create for young Gatorade drinkers.